Four handbags hanging on a wooden and fabric display stand against a plain wall.

WOUF — Studio Collection Launch

Turning a new brand positioning into a flagship fashion proposition

ART DIRECTION
CONTENT PRODUCTION
PRODUCT DEVELOPMENT

WOUF’s Studio Collection was created to express the brand’s new positioning through a more fashion-forward product and communication platform. The collection introduced new silhouettes and formats, translating WOUF’s distinctive use of colour and print into a contemporary fashion context.

I led the creative direction of the launch, from defining the visual language and tone of voice to shaping the content approach and product presentation. The work helped translate the new identity from strategy into a tangible consumer experience, making WOUF more relevant to a younger, more fashion-conscious audience.

The campaign combined art direction, content production and collaborations with Key Opinion Leaders to build visibility around the collection and reinforce the brand’s new direction.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • A young woman with long, curly dark hair looking at the camera, sitting indoors. She is wearing a black top and gray sweatpants. She has a small leopard-print backpack hanging from her arm.

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