People standing in line outside a store with a pink sign that reads 'Summer - Oasis Pop Up' in front of a large, ornate building on a city street.

Klarna x Shein - Pop up store

Bringing a digital payment proposition into a physical fashion experience

CONCEPT DEVELOPMENT

PROJECT MANAGEMENT

EVENT COORDINATION

SHEIN partnered with Klarna to strengthen its presence in Spain through a 15-day physical activation in Barcelona. Set within a 1,000 m² space in a premium location, the experience brought SHEIN’s digital fashion proposition into the physical world while introducing consumers to Klarna’s flexible payment options.

I led the concept development and project management, coordinating the different stakeholders involved in the production and delivery of the experience. The activation combined a two-floor showroom with an opening event, followed by workshops, talks and influencer activities designed to generate visibility and social conversation.

The project also served as a pilot for a format that could be adapted and rolled out in other markets.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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