Klarna — Championing Spain’s Emerging Fashion Brands

I led the development of a pilot in Spain to support emerging fashion brands with strong digital potential, helping them grow while increasing Klarna’s visibility and adoption among fashion-conscious consumers.

The programme combined brand partnerships, PR, influencer collaborations, paid media and physical experiences, including fashion shows and activations around Mercedes-Benz Fashion Week Madrid. Curated media campaigns connected consumers with participating brands and their products.

The Spanish model became a reference point for other Klarna markets and was subsequently extended internationally, with my experience leveraged across France, Mexico and Canada.