Flat lay of skincare products labeled 'Authentic Beauty Concept' in sleek bottles, set inside eco-friendly, botanical-themed packaging with green monstera leaves on a white background.

WOUF × Authentic Beauty Concept

Creating a year-long partnership across beauty, lifestyle and personal care

PARTNERSHIP STRATEGY
PROJECT MANAGEMENT
PRODUCT DEVELOPMENT

WOUF and premium haircare brand Authentic Beauty Concept came together around shared values of individuality, self-expression and contemporary lifestyle. The ambition was to create more than a one-off collaboration and develop an ongoing partnership with multiple consumer touchpoints.

I led the partnership strategy and coordinated its development across products, content and activations. The programme included exclusive co-branded products, toiletry bags, gift sets and advent calendars, supported by content and collaborations across both brands’ channels and with Key Opinion Leaders.

The partnership extended beyond communication to include tangible products and experiences, introducing both brands to new audiences and creating recurring moments of engagement throughout the year.

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