A woman with curly hair sitting in a modern, stylish room, holding a cup, with a relaxed pose and partial smile, in black and white.

Dream by Shakira — Content Strategy

Bringing the person behind the fragrance closer to her audience

CONTENT STRATEGY

PUBLIC RELATIONS

Dream by Shakira took a more personal approach to celebrity fragrance communication, placing Shakira herself at the centre of the story.

I developed the content strategy around a documentary-style approach, giving Shakira space to talk about her hopes, ambitions and dreams. The aim was to move beyond the conventional celebrity endorsement format and create a more direct and emotional connection between the artist, the fragrance concept and her audience.