Blackmarket — Brand Launch

Blackmarket is an independent UK soap brand created to challenge single-use plastic through solid, more sustainable alternatives.

I contributed to the brand and content strategy for the launch, balancing product education with the creation of an aspirational brand world. The founder became a central part of the content approach, fostering an authentic, direct relationship with consumers, while the visual identity elevated the product beyond its functional category.

The launch positioned a behavioural change as something desirable rather than compromising, making sustainability part of the product’s appeal.