Storefront window with painted text reading "To Whom It May Concern" and a small drawing of a green computer. A street sign indicates the location as Rue Saint-Gilles in the 3rd arrondissement.

Ajuar × Pepo Moreno × Hennessy

Bringing Mediterranean craftsmanship into contemporary culture

PRODUCT DEVELOPMENT

EVENT MANAGEMENT

PUBLIC RELATIONS

Ajuar partnered with artist Pepo Moreno and Hennessy to create a limited-edition collection of unique ceramic art pieces. The collaboration explored how local craftsmanship could be connected with contemporary culture and new audiences.

I led product development and coordinated public relations and event strategy for the collaboration. The project culminated in a pop-up space in Paris combining retail, culture and community.

Alongside showcasing the collection, the space hosted an opening event where visitors could discover Pepo Moreno’s work, learn more about the craftsmanship behind Ajuar, and enjoy Hennessy cocktails.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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